Vauxhall wanted their customers to make the most of their vehicles. That’s why they used email newsletters to promote their servicing, accessories and more.

To really cut through and reach sales leads, the communications needed to speak to Vauxhall’s UK customer base in a way they would engage with.

We came up with a verbal and visual style with just the right kind of charm and authenticity Vauxhall needed.

  • Client/brand: Vauxhall
  • Project: Email communications
  • Skills used: Email writing, brand ToV
  • Year: 2016