People all over the world experienced the Samsung Galaxy NX Camera’s fast 4G connectivity and high-quality images thanks to the NX Rover. We built this sophisticated camera-bot and took it to stunning locations around the globe, so users at home could control the Galaxy NX and shoot pictures.

I created all online copy and communications for the NX Rover Project, including the web interface that controlled the robot. It travelled over 10,000 miles, with more than 11,000 pictures taken in 34 countries and shared with over 1.62 million people.

The campaign made the Cannes Lions 2014 Innovation shortlist and was awarded bronze in the 2014 Kinsale Sharks Digital category and silver in the Interactive category of the 2015 Campaign Big Awards.

  • Client: Samsung
  • Project: Multi-channel global activity
  • Skills used: Web, social and email copy, and brand ToV
  • Year: 2014