Samsung needed a website that would help people discover all the new apps available for their SMART TVs. They wanted consumers to know that whether you wanted to watch catch-up TV services, play games, use your favourite social networks, or chat on Skype, there’s an app for that.

I came up with the tagline “TVs aren’t just for watching” and more copy to fully explain this proposition. We created a responsive website that worked with Samsung’s content management system (CMS) to automatically update the site with the latest SMART TV apps.