Celebrity chef Jamie Oliver teamed up with Samsung to promote their new Dual Cook ovens. They give you the cooking capabilities of two ovens in one, offering two separate compartments with individual cooking temperatures. To illustrate this, Jamie introduced some of his favourite recipe combinations and showed how they could easily be made using a Samsung Dual Cook Oven.
Samsung needed a website for this content. It was a place for them to host Jamie’s recipes, launch videos of him in the kitchen, and also explain their oven’s innovative Dual Cook functionality. Working with graphic designers, I created copy for this website that gave people all the information they needed, in an engaging and vibrant online platform that would properly support the new content from Jamie.