The Discover online magazine lets Samsung introduce, explain and promote their products through content, not commercials. When a new product is launched, a Discover article is often one of the very first opportunities for the public to find out about it in detail. That’s why it’s important that the articles are deeply informative, factually correct and completely engaging.
As an experienced content writer, I created many articles for Discover. Each was designed to showcase the product’s specific unique selling points (USPs) to a carefully chosen target demographic. I worked closely with designers and search engine optimisation (SEO) experts to ensure that the articles could look their best and maximise potential traffic to the site