Coca Cola was the main sponsor of the Euro 2016 football tournament. And as part of their activity, they wanted to reach not only football fans but football families.
The Coca Cola Euro ’16 Match Planner was created for parents and partners of football fans, to help them make each match day special. It gave them fixture details, recipes, offers and more.
My task here was twofold: to bring across the excitement of Europe’s biggest sporting event, and to do so in a way that was uniquely Coca Cola.